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Enphase lead generation program

Demand generation is not just about leads. It is about creating high quality leads that turn into revenue. Lead generation is the lifeblood of our marketing efforts, and Enphase’s digital marketing platform puts increased firepower in our installers’ sales arsenal. We realize that almost 80 percent of homeowners’ research is done online, and the same proportion of that customer journey happens before the sales process ever starts. Enphase’s new digital marketing capabilities are developed to jump that circuit by putting marketing campaigns that target in-market prospects and get them into a qualified lead funnel.

Enphase’s efforts

Our digital platform aims to make lead-management a simple, self-service affair to benefits our Enphase Installer Network (EIN). We combine marketing programs with a structured sales process that operates in three simple steps:

Signup for
lead preferences

Lead
matching

Information
exchange

Lead
closure

Step 1
All installers are given an option to submit their lead preferences through Enlighten Manager. You can find the form under the ‘My Account Information’ section.

Step 2
We generate the leads through our digital platform and match with you based on your lead preferences. Adequate information about all installers in their vicinity along with their credentials, feedback and satisfaction rating is shared with the customer to make an informed choice while submitting their details.

Step 3
The lead is sent to you with all relevant information on Enlighten Manager or through the internal sales team. From this stage on, the installer takes the complete mandate to propose to the customers a solution that is in their best interests and complete the process of installation and on-board them onto the Enphase Enlighten platform.