There is a lot of potential for progress in India's residential solar market; however, there is a major roadblock in terms of lack of awareness. Most residential customers buy PV systems by obtaining quotes directly from PV installers. However, this can prove time-consuming, costly and ineffective. There is a need for an online quote platform, which offers a seamless buying experience. This can increase solar power awareness among Indian homeowners and help grow the adoption of rooftop solar power in the Indian residential market.
In general, homeowners prefer simple buying experiences over complex buying decisions, which involve making multiple phone calls, comparing quotes, and talking to installers.
According to a recent report by software industry lobby group, NASSCOM and consulting firm PwC India, a ‘Make-for-India’ solution approach along with conducive policy environment can potentially make e-commerce a $150 billion market by 2022 with a globally leading compounded annualized growth rate of 35%.
This shows that online solar will be one of the most significant contributors to solar adoption in India.
Read this article on PV Magazine India to get a better insight.